Drawing from the art historic and critical apparatus of American post-WWII or Cold War criticism (specifically Jack Burnham and Rosalind Kraus), this lecture addressed the consequences of systematic exclusion of the Eastern European neo-avant-garde art practices from institutionalized memory and knowledge production during the socialist era. Taking Irwin's controversial project East Art Map (2006) as a case study, Čufer will attempt to illuminate the contradictions and traumas related to the production of art based on the mechanics and romance of oral art history in an era of hyperalienation dominated by mediated communication.